Liverpool's latest signee, Daniel Sturridge, has been given firm but encouraging words by the club upon his arrival, with the Merseyside men telling him he must perform every single week.
The £12-million signee has been told by players and management alike the his job is to score goals and make the Reds' attack better and that there will be no "breaking-in" period at the club to make Sturridge feel at home.
According to manager Brendan Rodgers, Sturridge's performance at Liverpool will most likely be the telling sign as to whether or not he can succeed in the Premier League.
He has got quality. If he wants to stay at this level, this is probably his last chance.
The biggest thing is hunger. We are bringing in a player who knows he has to perform as he will be playing with one of the biggest clubs in the world.
Club legend and current captain Steven Gerrard also spoke out about his England international teammate, saying that whilst there is certainly quality existent in Sturridge, Liverpool need him to perform "week in and week out" this season.
Daniel has the quality. I know he's got it—I've seen it. He's suffered a bit at Manchester City and moved on to Chelsea where he hasn't played as much as he wanted but has shown flashes of brilliance.
I think he's at the age now when he needs to settle down, get a settled club and show consistently what qualities he's got. If he can start producing that for us on a weekly basis he can help this club move forward to where we want to be.
He has said he wants to play football for a big club, the stage is set for him. There will be no excuses for him.
He will be playing with good players at a great club. It's all there for him. He just has to go and grasp it with both hands. He's at an age now where he should be performing week in week out...
Sturridge will most likely feature out on the right hand side of Liverpool's attack, with Raheem Sterling on the left and Luis Suarez an obvious inclusion in the middle.
If the 23-year-old can combine well with the Uruguayan Suarez, then he will no doubt find the back of the net on a regular basis and become an integral part of the Reds' attack.
If not, however, then he could be in for a long few years at Anfield.
Whatever does transpire in Sturridge's career at Liverpool, there is little doubt that the move was the right one for him, and is one that will benefit his career more than sitting on the substitute's bench behind Fernando Torres at Chelsea.
If the Englishman was going to get his opportunities there, it would have happened whilst Torres was struggling for consistency and form.
Because Roberto Di Matteo seemingly didn't rate the 23-year-old, he didn't get his opportunities.
Now, with Rafa Benitez there and Torres scoring goals once more, it was highly unlikely that Sturridge would see any significant time, and so the move was needed.
The England international has netted over 26 Premier League goals in just under 100 appearances in total for Chelsea, Manchester City and Bolton Wanderers—winning the league title in 2009/10 as well as the FA Cup twice with Chelsea.
The question now becomes as to whether he can achieve similar success under Brendan Rodgers at Liverpool. Hopefully, the answer is a resounding yes.
Is Daniel Sturridge the right man for Liverpool's attack?
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