American Soccer Succeeding Despite Blatter
sport is not a business. You can make a business out of a sport, in the same way you can make a business out of sex or alpaca hair or tomatoes,1 but you'll be selling something that's tangential to the sport itself. The NFL doesn't sell "football"; it sells access to the best football players. Fans buy that access in the form of game tickets. NBC buys it in the form of broadcast rights, then airs the game to attract a TV audience whose sports-captivated attention it can sell to a sports-advertising firm hired by Gatorade, which is selling a drink people might choose to consume while playing a sport...
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