There's a certain level of appeal within every NFL head coach job opening.
Every team possesses some appealing combination of a number of factors, like franchise history, current player personnel, the fanbase, location or divisional competition, among plenty others.
Trent Richardson and the Cleveland Browns are a great example.
Cleveland is a football town and currently holds one of the youngest teams. Factor in another high draft selection, and the Browns become even more appealing.
But at the end of the day, immediate potential is often the dealbreaker.