History tends to only remember the people who came in first.
This is rather unfortunate for a handful of fighters who fell just short of the UFC title. There are a few different ways for this to happen:
1. They achieved a draw in their championship fight instead of a win.
2. They were dominating the champion but lost when the champion mounted an unlikely comeback.
3. They worked their way to multiple title shots but lost on every try.
This slideshow explores these scenarios.