SAN DIEGO – When Jim Mora took over a struggling UCLA football team, he did what every coach does in his first few months: he preached of changing the “culture” of a program. For the most part, it looked like he was actually doing it instead of reading off talking points at an introductory press conference. No more seniors were going “over the wall.” Fall camp would be in the sweltering summer heat of San Bernardino. Practices would be early in the morning. Tough talk with players translated into sharp performances right out the gate during non-conference play.