The recent progress of some of the WWE’s new additions to the roster should give every fan of the product a real sense of hope that new talents will not be flash in the pan figures with wasted potential.
The Shield have two members in particular who have been introduced carefully by the company, with a real sense of impact and importance.
Whilst their days are still young, indications so far are extremely positive and look to have been planned with real foresight.
There have definitely been times in the past where the WWE have been all too keen to rush the push of talents without any sense of long-term direction. The damage this can do can impact a career for a huge number of years.
Sometimes it is the individual who is affected, and other times it is the storylines. The Nexus was hugely exciting at times but became a bit of a damp squid with a soft ending that you sense was made up very quickly and became a rushed process.
GSM’s wonderful “Pushed to Punished” series of articles highlights how WWE have gotten behind many stars to then give up in a completely lacklustre fashion, and I can only recommend you read every edition to remind yourself just how quickly stars can rise and fall in this industry.
Whilst I won’t linger on the many men who have had the talent but not the long-term backing to make a huge impression in the business, I will take a look at how the WWE are managing some recent additions.
Wrestling fans across the Internet have been getting into a frenzy about a few men that are making their moves in the WWE Universe. Smart marks sat with burned-out keyboards as they demanded Dean Ambrose and Seth Rollins were unleashed on the big time to take the company by storm.
With the introduction of The Shield both have been given their chance. The most gratifying thing about it has been the sense that WWE know what they’re doing with two potential huge stars.
Ambrose in particular has been kept out of the public eye by WWE. They were not just throwing him in for any old storyline. This patience has been a masterstroke. Not only have many been more and more eager to see him, but it has also allowed them to find a perfect entrance to the big time for him.
Don’t get me wrong, a wrestler will still sink or swim based on his own talent, but they can be seriously hampered by a story with all the excitement of drying paint.
Instead the WWE have found something that fits with everything Ambrose is good at. His intensity, his character, his outstanding talking abilities and much more have all been showcased.
Similarly, Seth Rollins was presented as a star in NxT, but he was not forced into the Raw or SmackDown roster as a lightweight mid-card option like he could have been. The impact he has been making with The Shield, the absolute classic at TLC that was so fantastic and brutal (to an extent it was a shock to see something so good), the stars he has come up against already (Kane, Bryan, Ryback and attacks on Orton and others) as well as the memorable spot at TLC...all these things have presented him as a main eventer in waiting.
The Shield have not been buried by any of the company’s star names. They are exciting at every appearance and they are being individually highlighted within all their personal strengths.
Their introduction should give hope to the other potential debutantes who have the ability to shine.
Kassius Ohno is waiting in NxT as someone more than capable of making a massive statement. Again, I am heartened by WWE’s patience with someone like him, and others like Bo Dallas and Bray Wyatt, people who definitely have the ability but do not need to be included yet.
It is very possibly that Triple H’s influence in matters has led to this. He is the kind of man who understands debuts should be made for a reason, not for filler.
This is what excites me most about WWE at the moment. Planning. How simple and dull that sounds, but how crucial it is to the product.
A WWE built on planning, patience and delivery is a WWE that creates new stars and far more interesting stories. The prospect of storylines that have beginnings and ends, feuds that finish for a reason and directions that stars can follow as these feuds end.
Kudos to Creative. This recent trend is why I am looking forward to 2013 with real expectations.