Butch Jones Savvy in Utilizing Twitter for Benefit of Program

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Butch Jones Savvy in Utilizing Twitter for Benefit of Program
Nelson Chenault-USA TODAY Sports

On the morning of Dec. 7, Butch Jones bid an emotional goodbye to his old team in Cincinnati, boarded a flight for Knoxville and at 9:36 a.m. typed out the following words on Twitter: "It is truly an honor and privilege to be part of the Vol Nation!" The message was forwarded — or retweeted — more than 2,500 times. The number of Jones' followers doubled. Then doubled again. In the parlance of Twitter, @CoachJonesUC had officially become @UTCoachJones...

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