Speaking of WWE's lack of major heel characters...
Randy Orton has had quite a down year. He's in and out with injuries, he has yet to be placed in an intriguing feud since his Christian one and his overall gimmick is just flat out confusing and bland at the moment.
Let's face it, the guy's a natural-born heel. And in order to rejuvenate this fallen star, the WWE should give Orton the Rumble victory and get him away from his weird face persona. I know he's done it before and I know there are other worthy superstars.
But instead of having your most believable heel character lying around, perhaps creative should have him doing something productive.
His break away from the title scene has been rather refreshing. It is time, however, to utilize Orton in a main event angle given the company's very apparent thirst for top heels.
A Rumble win would rebuild his viability and give the company some flexibility in terms of booking.