As Chris Mortensen of ESPN reported over the weekend, Tebow looks all but certain to return to Florida, the state where he made his name playing in high school and the University of Florida, with the Jaguars for the 2013 season.
Jacksonville owner Shad Khan wanted Tebow (in 2012, before he was traded to the Jets), but there was no assurance that the former Heisman Trophy winner would get an opportunity to play because the team was still committed to 2011 first-round pick Blaine Gabbert.
In 2013, the Jaguars will have an open quarterback competition and a team source conceded it's a "high likelihood" Tebow will be part of the mix.
As easy as it is to have fun at Tebow's expense for being the most over-covered third-string quarterback in the history of football, sending him to Jacksonville to resume his NFL career is actually brilliant for all parties involved.
The Jaguars' roster is a mess right now. Blaine Gabbert does not appear to be the answer. Even after two seasons, it is easy to see that the quarterback, whom the Jaguars invested a top 10 draft pick on, is not progressing the way anyone would like to see.
On top of that, there is no one on that team capable of moving the needle. Maurice Jones-Drew is one of the best running backs in the league when healthy, but unless he is making like Adrian Peterson and challenging for rushing records, no one is going to pay attention.
What are the Jaguars supposed to do to sell tickets? Even when they are winning, no one in the state cares because they are still perceived as at least the No. 2 football team in the state, behind Miami. (It's very likely there are multiple college teams with far more interest statewide than the Jaguars receive.)
According to ESPN.com attendance figures for 2012, the Jaguars are just 21st in the NFL in home attendance, with an average of 64,231 fans per game. The good news, if you want to call it that, is this is actually the highest their average attendance has been since 2008.
But Tebow provides them a simple solution for all their attendance and revenue problems. Signing him will be enough to create a groundswell of anticipation among fans and media members who want to see the prodigal son return to his Florida roots once again.
Signing or trading for Tebow will be like drafting Justin Bieber to the team. He is going to sell more tickets than the people at the box office are able to keep up with. It makes too much business sense for it not to happen.
For Tebow, even though he was skeptical about playing for the Jaguars before, this is the only situation in the NFL he has left. Remember, when he was on the market last year for anyone to take, the only suitors were New York and Jacksonville.
Plus, with the quarterback situation being what it is for the Jaguars, there is no reason to think Tebow won't be starting, or at least being a significant part of the offense. He needs them as much as they need him.
Regardless of what the immediate results are on the field—let's just say, don't start printing those Super Bowl tickets quite yet—Tebow will get people interested in Jacksonville for the first time in years.
Both parties need each other desperately. The Jaguars will get the rock star they need to market this team around. Tebow will be afforded the opportunity to play, which he was not in New York. All that is left is making the deal official, which seems like it will happen soon enough.