Mayweather vs. Guerrero: Why the Fight Should Share a PPV with Alvarez vs. Cotto
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Mayweather is almost set to face Robert Guerrero on May 4, according to Boxing Scene. Guerrero is the ultimate good guy. He came up the hard way facing tough opposition in four weight classes.
Then he took time off from boxing to stand by his wife as she went through a bout with cancer. Guerrero has a story that can capture the world once it's told in promotional videos, but where's the starpower?
Floyd Mayweather can sell a fight by himself, but he'll need additional starpower to break pay-per-view (PPV) records.
Enter Saul "Canelo" Alvarez and Miguel Cotto.
Last year, Mayweather-Cotto sold 1.5 million PPVs to become the second highest grossing PPV that wasn't headlined by a heavyweight, according to Dan Rafael of ESPN.
The undercard just so happened to feature one of the previous generation's most popular fighters in Shane Mosley going against the hottest sensation in Mexico, Saul "Canelo" Alvarez.
Alvarez-Mosley could have been sold on its own as a PPV, but was paired with Mayweather-Cotto to add another level to the event. Instead of one fight serving as an event, the whole PPV was the event.
With all the money that was made the first time around, wouldn't all those involved want to do it again?
Now, after losing two matches in a row by unanimous decision to Mayweather and undefeated young fighter Austin Trout, Cotto looks vulnerable enough to make a fight with Alvarez interesting.
Would you pay to see a Mayweather-Guerrero, Cotto-Canelo double-header?
Cotto representing Puerto Rico and Alvarez representing Mexico serves to increase the promotional potential. The fight is promoted using one of the biggest rivalries sports: Mexico vs. Puerto Rico.
Those two countries love their boxers and will gladly pay for the PPV just to see Cotto and Canelo get in the ring. Pairing Mayweather-Guerrero and Cotto-Canelo only increases the PPV's selling potential.
Moves like this are also good for the sport as fans get better overall fight cards for their money by having at least two highly eventful fights they care about from jumpstreet.
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