The Browns announced the news via Twitter:
Scheiner will be joining new CEO Joe Banner—who was previously the president of the Philadelphia Eagles—and Haslam as the major players among the Cleveland brass.
Haslam has made it clear that he is an ambitious owner willing to bring in top talent to run the Browns.
As Schefter notes in a separate post, Scheiner played an instrumental role in building the Cowboys’ impressive new stadium and was a trusted adviser to owner and general manager Jerry Jones.
The report also speculates that current Cleveland GM Tom Heckert and head coach Pat Shurmur may be following Holmgren out the door to be replaced by well-known NFL figures.
While time will tell if the changes will produce results, Haslam’s proactive strategy will certainly bring excitement to a franchise that has not won more than five games since 2007.
The Browns have a chance to break that streak as they are 5-9 this season, but the team has already been eliminated from the playoffs.
Still, with Brandon Weeden at quarterback and Trent Richardson at running back, Cleveland has talent to build around. Now it also has executives to ensure that these two players end up with a quality supporting cast.