For a club of Liverpool's prominence, three consecutive seasons outside of the Premier League's top 4 is simply inexcusable.
Financial implications of missing out on Champions League football amount to millions of dollars every year in lost sponsorships, TV rights, and participation money (among other bonuses).
The emergence of Raheem Sterling, and select moments of genius from Luis Suarez have been the only bright spots in an otherwise turbulent start to the campaign.
Liverpool currently lie in 12th place on 22 points, but remarkably sit only seven points adrift of Tottenham who occupy fourth spot on 29 points.
With the squad finally starting to string some results together under Brendan Rodgers, Liverpool could well prove a dark horse in the race for fourth place come the end of the season in May.