ESPN's Darren Rovell reports the Griffin III Redskins jersey has surpassed all others for the best-selling in 2012—a feat that is even more remarkable when you dig a little deeper.
The rookie quarterback's No. 10 jersey has sold more than any other player's in a single season since the NFL started keeping track six years ago, league spokesperson Joanna Hunter told ESPN.com.
Not only that, but Rovell issues that the mark is only counted during the fiscal year that runs from April 1 to March 31, meaning sales of Griffin's jersey still have over three months to continue flying off the racks.
It's also no small feat to take down Brett Favre, the man who held the highest-selling jersey mark before Griffin usurped him. It was a number Favre set in 2008 with the Jets and a year later with the Vikings.
In a sport where the name Tim Tebow used to dominate headlines, Griffin is now making climbing to the top of the pack.
With a quarterback rating of 104.2 and 18 touchdowns to his name, the man who entered the league with silly socks and serious pressure is leaving a lasting impression with fans.
But it's not just the charm, swagger and ability of the rookie quarterback. Rovell is careful to point out that the NFL has moved from Reebok to Nike, which no doubt spiked apparel sales across the board.
You also have to consider that the franchise is back to featuring prominently in the playoff picture. With the help of backup quarterback Kirk Cousins, the Redskins notched their eighth win of the season, a 38-21 win over the Browns, keeping them tied with the Giants and Cowboys atop the NFC East.
So it makes sense, as reported, that everything Redskins is selling:
For the month of December, Redskins merchandise sales on Fanatics.com—one of the nation's largest online retailers—is up 252 percent compared to the same dates last year, which is the highest percentage increase among NFL teams this month.
All of this means that Griffin jerseys are the hottest commodity heading into Christmas. From what we have seen from him so far, we think that trend is going to continue well after the new year.