It's been a strange year for World Wrestling Entertainment.
The company had its most successful WrestleMania ever, with the main event of John Cena vs. The Rock leading to record buyrates.
Then, for some reason, Vince McMahon and company decided to make their flagship TV show, Monday Night Raw, a three-hour program on a weekly basis. Ratings have plummeted to record lows, and the downward trend doesn't show any real signs of stopping.
The much-ballyhooed WWE Network didn't launch, and there are serious doubts throughout the wrestling world that it ever will.
WWE has become a dominant force in the social media. More people follow WWE on Facebook and Twitter than any other entertainment company. The WWE application has had a remarkable impact on both the Apple and Android markets, and Tout basically exists only because of WWE.
However, this domination of the cyber market doesn't seem to be helping the revenue stream or seem to be translating into viewership.
WWE is doing some things right. The WWE Championship, the most coveted belt in all of wrestling, has been left on CM Punk for over a year. Punk has proved to be up to the task, working as both a babyface and a heel, and he has also been delivering outstanding matches and promos all year.
The company has also begun work to elevate the secondary titles on television. The creative team put the tag team belts on two very popular workers, Daniel Bryan and Kane, and they have done a lot to boost the tag division. Likewise, the profiles of the Intercontinental and U.S. championships have been elevated, both by putting the belts on good wrestlers and by promoting high-level feuds for the titles.
WWE has even tried to create some new stars. Newcomers Ryback and The Shield have had a tremendous impact on programming, and others such as Antonio Cesaro, The Miz, Damien Sandow, Cody Rhodes and Dolph Ziggler are moving up the ladder.
Even with all the positive changes, the fact is that business is down.
Here are seven suggestions about how WWE should change things in 2013 to help turn the downward trend around.