Liverpool's most recent Premier League result merely served to reinforce the notion that everybody already knew: The Reds are going to have to be proactive in the January transfer market and bring in more quality.
For Liverpool's manager Brendan Rodgers it is about bringing in the player in the right position with the right skills to help the team. For the owners—they who sign the cheques—it is about making sure the club gets fair value for that player.
Age, transfer price, wages and re-saleability will all be factors to be considered.
The Reds won't make all their signings big-name or big-fee players, of course; Rodgers will need a blend of squad and first-team players to make the entire group his own.
It is likely, though, that at least one and possibly more first-teamers will be recruited in January.
For a big signing, much of it is subjective, but a transfer fee generally above £10 million, an international reputation or a player coming from another big club, perhaps playing in the Champions League, would all be termed as key.
Here are five candidates that the Reds might be looking toward.