At Sunday's TLC, Ryback lost his third consecutive pay-per-view match.
Thanks to strong booking, phenomenal high spots and sheer dominance from the hottest babyface in the sport, it did nothing to hurt his "superstar aura."
Proving me wrong, WWE managed to give the new, enigmatic trio The Shield a major victory in one of its most popular gimmick matches, all the while protecting Ryback from looking weak in defeat.
The finish of the bout saw Roman Reigns pin Daniel Bryan following a power bomb through a table, but perhaps the most memorable moment came just seconds earlier when the monstrous Ryback tossed Seth Rollins off a 20-foot ladder, through a stack of tables set up at the entrance way.
Throughout the match, Ryback was booked as the beast he should be, easily manhandling the opposition. In order to allow Dean Ambrose, Reigns and Rollins the opportunity to get heat, he was power bombed through the Spanish announcers' table, momentarily taking him out of the bout in a bit of smart booking by those who put the match together.
Most impressively is the manner in which Ryback, the performer, was able to turn a very smart, very opinionated crowd over the course of the match. Early on, the fans in Brooklyn were relentless in their chants of "Goldberg" but, by the end of the contest, were unanimously chanting "feed me more" in response to Ryback's impressive showing.
On Sunday night, The Shield announced their arrival to a worldwide audience, defeating three of the most popular stars on the roster in a brutal, dangerous, death-defying Tables, Ladders and Chairs match.
More importantly, Ryback announced his arrival as perhaps the dominating face of the sport for years to come.