Detroit LionsDownload App

Detroit Lions New Logo and Uniform "Revealed"

DETROIT , MI - JANUARY 16:  Jim Schwartz, center, head coach of the Detroit Lions poses with General Manager Martin Mayhew, left, and Tom Lewand team president after a press conference to introduce him as the Lions new head coach on January 16, 2009 at Ford Field in Detroit, Michigan.  (Photo by Gregory Shamus/Getty Images)
Russell IvanacSenior Analyst IJanuary 2, 2017

The Detroit Lion's organization can only watch in what I would think is complete disbelief at what is occurring.

For most of the offseason, the organization has kept the new uniform and logo designs very close to their chest. Sure there has been more than enough subtle hints that the changes were coming, but the details were still as big a mystery as why Matt Millen kept his job as long as he did.

Then this happened.

The slip-up was originally reported by Philip Zaroo on, and the product has already been removed from  

I for one cannot believe how the suspense was ended so unceremoniously, and I doubt that the Lions organization can either. I would expect a press conference in the next couple days, if the league doesn't try to sweep this under the carpet fairly quickly.

All that aside, I'm not a big fan of the new logo, but I am willing to wait until a larger and confirmed image is made available.


Update: unearthed a possible confirmation on the logo, and what the new uniforms will look like. No official confirmation at this point, but it looks like it is pretty legitimate.

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices