CBS: March Madness Traffic Up 60% Over Last Year

bob mantz@bobsblitzSenior Writer IMarch 24, 2009

DAYTON, OH - MARCH 22:  Head coach Rick Pitino of the Louisville Cardinals reacts from the sidelines during a game against the Siena Saints during the second round of the NCAA Division I Men's Basketball Tournament at the University of Dayton Arena on March 22, 2009 in Dayton, Ohio.  (Photo by Andy Lyons/Getty Images)

The first two rounds of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% audience gain over last year. Thursday to Sunday = viewers watched 6.5 million hours of live streaming games.

Television ratings were up 6%

CBS: March Madness Traffic Up 60%

Related

    Memphis' Karim Sameh Azab Has Leukemia

    College Basketball logo
    College Basketball

    Memphis' Karim Sameh Azab Has Leukemia

    Tim Daniels
    via Bleacher Report

    Cal Met with NBPA to Discuss 1-and-Done, HS Combine

    College Basketball logo
    College Basketball

    Cal Met with NBPA to Discuss 1-and-Done, HS Combine

    Tim Daniels
    via Bleacher Report

    Athletes Smoke Weed. These Are Their Stories.

    College Basketball logo
    College Basketball

    Athletes Smoke Weed. These Are Their Stories.

    Bleacherreport
    via Bleacherreport

    Report: Braxton Key Transferring from Alabama

    College Basketball logo
    College Basketball

    Report: Braxton Key Transferring from Alabama

    247sports
    via 247sports