CBS: March Madness Traffic Up 60% Over Last Year

bob mantzSenior Writer IMarch 24, 2009

DAYTON, OH - MARCH 22:  Head coach Rick Pitino of the Louisville Cardinals reacts from the sidelines during a game against the Siena Saints during the second round of the NCAA Division I Men's Basketball Tournament at the University of Dayton Arena on March 22, 2009 in Dayton, Ohio.  (Photo by Andy Lyons/Getty Images)

The first two rounds of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% audience gain over last year. Thursday to Sunday = viewers watched 6.5 million hours of live streaming games.

Television ratings were up 6%

CBS: March Madness Traffic Up 60%