CBS: March Madness Traffic Up 60% Over Last Year
By on March 24, 2009
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(Photo by Andy Lyons/Getty Images)
The first two rounds of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% audience gain over last year. Thursday to Sunday = viewers watched 6.5 million hours of live streaming games.
Television ratings were up 6%
CBS: March Madness Traffic Up 60%
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