Alex Wright was overflowing with potential but he was unlucky enough to be a part of WCW during a time when you had to either be an established star or a bodybuilder to get ahead.
Wright had a long winning streak before Goldberg used his own streak to get ahead and Wright was looking like the next breakout star for many months.
His ladies' man gimmick helped get him over, but eventually he was buried under a pile of uninteresting characters who were featured heavier than he was.
Once the dancing gimmick was dropped, he reappeared later in a long trench coat with a whole new attitude, wrestling under the name Berlyn.
He was paired with The Wall for a short time, but his push was derailed after Columbine High School was attacked by kids wearing long coats similar to what Wright was wearing.
WCW did not want anyone to draw parallels between the character and the tragic events in Colorado so he was delayed in his debut as the new character. When he finally arrived he was given less than a decent push.
Wright was not picked up by WWE during the WCW buyout because he was under contract to Time Warner, not WCW, and therefore unable to make the jump.
Since then, Wright has semi-retired from the ring.
His two bad gimmicks, combined with the highly-egotistical climate of WCW back in the day, made it impossible for him to get over despite being a very talented worker.