I'm selling the fact that Raw featured three "main event" level matches last night, and two of them weren't worth watching.
Before I get into selling, I'll buy Main Event No. 1 between Dolph Ziggler and Sheamus. There was at least a semi-logical reason for the match, as Sheamus had tipped a ladder over with Ziggler standing on it during the show's opening segment. (Also, Vince told Vickie to make this match.) Ziggler, as always, sold every move that Sheamus put on him, making both of them look good heading into Sunday's PPV.
The second main event featured Vickie Guerrero facing AJ Lee. This is not a good pairing, as Vickie has no credibility in the ring. Having Brad Maddox come out to referee the match told the audience immediately that Vickie would win via unfair circumstances. This, logically, tipped off the fact that AJ, who would lose unfairly, would come unhinged and attack somebody.
Of course, everybody was already gone, so AJ attacked the set (and the ring announcer) instead. Nothing was gained here, and this seems to perpetuate the AJ/Vickie storyline, which is another bad thing. Sell Main Event No. 2.
Main Event No. 3 was harder to classify. John Cena faced off against the Big Show. Again, there was no particular logic behind this match, but at least it was entertaining to watch. However, the match seemed secondary to what was going on at the announcers' table.
Ziggler came down to do color commentary on the match, which makes sense. What makes less sense is that Cole, Lawler and Ziggler spent the vast majority of the match talking about Ziggler and not what was happening in the ring. The conversation made the actual match seem virtually meaningless.
Of course, the match was virtually meaningless. The audience paid little attention to Cena and Big Show, as they were waiting for The Shield to make its obligatory run-in. Sure enough, here came the men in black. They were followed by Team Hell No, also predictable. Even more predictable, Ryback came out (possibly because the audience had been chanting "Feed Me More" for the past three minutes) and destroyed just about everyone in sight.
Nothing here was new, and none of it was surprising. It was all a virtual repeat of the end of last week's Raw program. Selling the triple main event concept.