Gimmick matches became so popular that many of them turned into full pay-per-views. Hell in a Cell, TLC, Elimination Chamber, Extreme Rules and Money in the Bank are just a few examples of current gimmick pay-per-views.
There are so many issues with gimmick PPVs, I could write a book about it. But I won’t. Instead, I will just highlight a few problems.
First, some gimmick pay-per-views have only featured one gimmick match. For example, Hell in a Cell 2012 only featured one match inside Hell in a Cell. Second, the gimmick match does not always complement the storyline at hand. Triple H versus Kevin Nash did not need to be a sledgehammer ladder match. It causes these matches to be worse than they had to be.
With the increase in gimmick PPVs, there has been a decrease in gimmick matches on Raw, SmackDown and WWE television in general.
WWE should schedule gimmick matches when it is most appropriate. If they were to do this, we would certainly experience various types of matches on television more often.
Steel cage matches were much more common on WWE TV prior to it being the featured match for No Way Out.
Raw, SmackDown, Main Event and even Superstars would definitely receive a boost in ratings with more gimmick matches. Too bad WWE saves the gimmick matches for certain pay-per-views.
As we enter 2013, WWE should consider having gimmick matches more often on television and only when appropriate for the storyline.