Vince McMahon must not be a happy person these days.
With NFL Monday Night Football surging on cable television, this past edition of WWE Raw saw its viewership tank (via TV By the Numbers).
The Monday, Dec. 3 edition of Monday Night Raw began on a sluggish note, with 3.58 million viewers. The show's second hour dropped to 3.37 million viewers. Raw closed out the show with 3.36 million viewers in its final hour. In adults 18-49, WWE Raw's first hour peaked with a 1.2 rating share. Its second and third hour scored a 1.1 rating share.
Meanwhile, NFL Monday Night Football dominated cable television with 16.21 million viewers tuning in to watch the Washington Redskins and New York Giants. In adults 18-49, Monday Night Football posted a 6.0 rating share.
My Quick Take on Monday Night Raw's Viewership
Ouch! WWE is sure taking a hit on Monday nights these days. Luckily for them, with the NFL season coming to a close in a few weeks, WWE Raw may see some relief and get its viewership back to normal levels.
It should be interesting to see if WWE will boost its product in 2013 if The Rock was to come back. At this point, bringing a legend back into the company may be the key ingredient in surging higher in viewership. It certainly does not hurt to try.
However, WWE should be disappointed in its current direction. Monday Night Raw is not just a tiring three-hour program to watch, but rather its product seems to be at a dead end with no solution to solve its problems.
Looking forward, WWE has the potential to expand its audience once the NFL season concludes. WWE should finally see where it truly stands in terms of viewership with its three-hour Monday night program. If viewership does not improve, the company should seriously begin thinking of reverting back to a two-hour program or completely shake its current creative direction.