No matter what belt they may win, some champions in the WWE are just bad.
It's easy to forget those champions; wrestlers, for whatever reason, had a shiny gold belt strapped to their waist.
Maybe they weren't ready for the glory. Or they just were never that good to begin win.
The wrestlers on this list may have scored a big win or ended a legendary reign, but once they had the belt, they fell flat.
This ranking of the worst WWE champions of all time covers WWE belts. In other words, nothing from WCW or ECW, even though both are owned by the WWE. For the sake of simplicity, the WWWF/WWF/WWE World title is referred to as the WWE Championship.
Rankings are based on a mix of length of reign, success of reign, whether they ruined the reputation of the belt they held and how the win affected their career.
Ric Flair, the man who dominated the NWA and WCW, would not be as lucky in the WWE.
Despite winning two world titles in his first run with the company, he never got to be more than a transitional champion.
He impressively won the 1992 Royal Rumble to claim his first WWE world title. He then went on a losing streak until he dropped the title to Randy Savage at WrestleMania VIII.
He won the title back from Savage in September, but dropped it again in October, this time to Bret Hart.
In his two title reigns, he had only one successful defense…in Japan. (Profightdb.com)
When "Nature Boy" Buddy Rogers held this strap, it was known as the WWWF World Heavyweight Championship.
Roger won the title with a tournament win over Antonino Rocca in April 1963.
Sadly for the legendary wrestler, he held the belt for less than a month before dropping it to Bruno Sammartino in 48 seconds
Rogers' time with the WWE Championship overshadows his other accomplishments, namely being the first man to hold both the NWA and WWE world titles.
He did nothing for the belt while he held it other than being a recognized name.
Hornswoggle holds the distinction of being the very last WWE cruiserweight champion.
The belt that started in WCW and held by such men as Brian Pillman, Rey Mysterio and Matt Hardy, ended nearly two months after WWE's resident leprechaun won it at The Great American Bash.
What started with a bang went out with a whimper. A tiny, little whimper.
Jeff Hardy had a wildly successful career in the tag team division.
He won six WWE and one WCW world tag team titles with his brother Matt. (WWE.com)
On Dec. 14, 2008, Hardy defeated Edge and Triple H to win his first and only WWE Championship. (He does have two world heavyweight title reigns.)
He would lose the belt back to Edge in a no-disqualification match at the 2009 Royal Rumble.
Despite holding the title for a little over a month, Hardy did not have one successful title defense.
Batista had two runs as WWE champion, both rather unremarkable.
His first reign began in 2009 when he defeated Randy Orton in a Steel Cage match at Extreme Rules.
Two days later he was sidelined by an attack from Orton, who would reclaim the title in a Fatal 4-Way bout on Raw. (WWE.com)
His second run with the belt would come in 2010, when Batista defeated John Cena at the Elimination Chamber pay-per-view, who was ordered by Vince McMahon to defend the belt.
He would lose the belt back to Cena at WrestleMania XXVI by submission. (Profightdb.com)
In two different title reigns, he did not have a single successful title defense.
Ezekiel Jackson needed to win the Intercontinental title to prove that he was his own man.
He did that by successfully defeating former Corre leader Wade Barrett at Capitol Punishment in 2011.
He started off strong by successfully defending the belt in a rematch with Barrett two days later at the SmackDown tapings. It would be his only successful defense.
Jackson had eight matches from, and not counting, the time he won the belt until the time he lost it to Cody Rhodes on SmackDown in August.
He won three of those matches.
He never won the belt a second time and spent much of 2012 on his back for the 1-2-3. (Profightdb.com)
"The Russian Bear" Ivan Koloff did what no one else had done in nearly eight years: dethrone Bruno Sammartino.
He came to the WWE in 1970 and by January 1971, he was the champion.
To make his victory even sweeter, he pinned Sammartino in Madison Square Garden, where, almost a decade before, Sammartino had won the belt. (WWE.com)
Unfortunately, Koloff was to be a transitional champion.
He dropped the belt 21 days later to Pedro Morales, who held the title for almost three years.
Koloff never had any significant victories while champion. His win never moved him forward in the WWE, as he never held the world title again.
He left the WWE in 1972.
Dolph Ziggler's only world title reign happened because Vickie Guerrero gave him the belt.
Former champion Edge had been stripped and fired by Guerrero, who awarded it to Ziggler.
Moments after Ziggler became champion, SmackDown General Manager Teddy Long rehired Edge and ordered a title match between the two.
Edge won and Ziggler was fired.
It was an unnecessary move putting the belt on Ziggler, and it continued the tradition of having him job to bigger stars.
Harvey Wippleman has the distinction of being the only man to ever win the WWE Women's Championship, and he did it in drag under the persona of Hervina.
In 2000, Wippleman, as Hervina, wrestled The Kat for the title in a Lumberjill Snowbunny match.
He won the match and strap, only to lose it to Jacqueline three days later.
His reign may have been short, but by having Wippleman win the strap, the WWE tarnished the reputation of the Women's title.
They made it clear that despite years of activity and a long list of legendary champions (WWE.com), the belt and the division were still seen as a joke.
The light heavyweight championship debuted in 1997 and was active for three years.
In that time, 11 different wrestlers held the belt. Legends like Christian, Dean Malenko, Jeff Hardy, Jerry Lynn and X-Pac. (WWE.com)
And then there was Gillberg.
Gillberg was the WWE's mockery of then-WCW powerhouse creation Goldberg.
The tights, the mannerisms, the wrestling style. Everything was the same except that Gillberg was a quarter of Goldberg's size and 100 percent a joke.
He defeated the second-ever light heavyweight champion, Christian, in 1998. He would hold the belt longer than anyone else: 15 months.
Gillberg was created as a joke and did nothing but make the title a joke.
A year and a half later, it was gone.