Promoting the game of hockey is an important way to make the game grow.
Teams like to come up with ideas to bring new fans into arenas and help grow the game.
Standard promotions include shooting the puck through a target placed in front of the goal or having autograph sessions after games.
However, there have been a lot of ridiculous promotions, especially at the minor league level. Some are uproariously funny, some are in bad taste and some are both.