Bowl Gifts Winners and Losers: A Swag Assessment

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Bowl Gifts Winners and Losers: A Swag Assessment
Rich Schultz/Getty Images

The bowl gift list is out, and it’s time to embrace the yearly tradition of seeing which teams got hosed in the swag department.

If you’re new to this exercise, here’s the rundown courtesy of SportsBusiness Journal.

The NCAA allows each bowl to award up to $550 worth of gifts to 125 participants per school. Schools can, and almost always do, buy additional packages that they can distribute to participants beyond that 125 limit. In addition, participants can receive awards worth up to $400 from the school and up to $400 from the conference for postseason play, covering both conference title games and any bowl game. 


Translation: if you win enough games, you get some free stuff at your bowl destination. Some of these packages are magnificent and some are, well, not.  Somehow this is not an NCAA violation and selling your bowl jersey is, but we’ve known for quite some time that the NCAA makes most of their decisions after a long night at the bar.

The SBJ has unearthed what each bowl will be giving to each team for participating, and it’s time for us to look at the best and worst of this year's bowl bundles.

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