With WWE TLC less than two weeks away, the company has done a stellar job in promoting the PPV thus far, with no less than four matches being given solid build. A quite remarkable feat considering the amount of throwaway matches that we have seen on PPVs this year.
In the Shield, the company not only has the chance to create one of the biggest stables in years, but the chance to build three bona fide main event-calibre superstars. Their feud with Ryback is must-see television, as is their (lack of) relationship with CM Punk and Paul Heyman.
It is imperative that they continue to thrive in the early stages of their career, while Ryback also can't afford to lose too much momentum after two straight PPV losses and three straight beatdowns from the threesome.
Therefore, the way this Raw is crafted is crucial not just to the aforementioned superstars, but other current storylines WWE is persisting with.