Roger Federer's Moet Chandon Deal (Video)
Thought experiment time: imagine a hunting rifle was invented that came with a special attachment. You filled this attachment with light beer, and every time you pulled the trigger on this rifle, it also automatically triggered the attachment to shoot the light beer into your mouth. Now imagine that as a celebrity endorser, this product signed Jared Allen. Well, it still wouldn’t be as good an athlete/product match as Roger Federer/Moët & Chandon...
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