The public image of a specific NFL player is huge for his marketability moving forward. Just take a look at what happened to Michael Vick during his whole dog-fighting scandal: he lost millions in endorsements.
Meanwhile, a marginal player such as Tim Tebow, who is perceived to be wholesome, can acquire countless millions of dollars because he has "marketability."
It is also important to look at how much fanfare the particular player had when he entered the league and the type of impact he has made since going pro. The market that a specific player is drafted into plays a huge role as well.
Sorry, Buffalo, but no one on the Bills is going to be as marketable as say a Mark Sanchez in New Jersey. I know that doesn't make sense, but it is the God's-honest truth.
Today's article is going to take a look at the 15 most marketable next-generation players. In doing so, I will endeavor to utilize both public image and a players' ability to actually lead his team to the Lombardi Trophy as well as maintain a relatively clean persona off the field.
Keep in mind; I am only going to focus on players that have entered the league within the last three years. We already know Calvin Johnson is a star.