SantosDownload App

Neymar: Brazil, Santos Star Now Has Specialized Logo (Video)

Michael CummingsWorld Football Lead WriterJanuary 5, 2017

Anything Leo Messi can do, Neymar can do after. At least, that's true in the realm of superstar sports logos.

Last year, Argentine mega-star Lionel Messi came out with his very own logo, a personal branding mark that suggested the diminutive forward is more Marvel Comics than FC Barcelona.

This year, it's Neymar's turn. Behold, the Neymar logo (h/t Dirty Tackle).

Actually, it's more like the Neymar Jr. logo. In the States, we generally refer to him as just Neymar, but in his homeland, the 20-year-old budding superstar is more likely to be called Neymar Jr.

Agree to disagree, we guess.

The new logo, which was designed by advertising agency Loducca, appears in the clip above. It's our Set Piece Video of the Day for this Wednesday. Enjoy.

So what do we all think of Neymar's new branding? If you squint enough and cross your eyes a little, the first letter looks like a hybrid of the lowercase letter "n" and the number 11.

That's by design, of course. Neymar wears No. 11 on the pitch.

The shape of the n/11 is reflected on the opposite side of the logo, where a lowercase "r" finishes everything off. In the middle, an exaggerated "j" breaks up the whole thing and creates balance and symmetry.

Well, that's what we think, anyway. We kind of like it, even if it does remind us vaguely of a hipster New Jersey Devils logo.

With the World Cup coming up in less than two years, Neymar is poised to enter the realm of super-duper-star. Once he has his logo and a place on a big European team, we might be talking about an unprecedented level of stardom.

He is, after all, only 20, and he hasn't ever played in Europe or a World Cup. And he's already this popular.

Let us know what you think of the logo—and Neymar's future—in the comments below.


Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices