WWE Monday Night Raw continues its third hour struggles as viewership saw once again a steep decline in the show's final moments (via TV By the Numbers).
The Monday November 26 edition of Monday Night Raw began on a positive note with 4.14 million viewers. Raw's second hour remained consistent with the first, slightly dropping to 4.12 million viewers. However, the show's third hour saw a dramatic drop in viewership, as Raw plummeted to 3.48 million viewers.
In adults 18-49, Raw's first and second hour peaked with a 1.4 rating share. Its third hour dropped to a 1.2 rating.
NFL Monday Night Football captured the No. 1 spot with 10.7 million viewers and a 4.0 rating share in adults 18-49.
My take on Raw's embarrassing drop-off in viewership:
The third hour of Monday Night Raw must be erased.
The show has consistently struggled with its third hour, as viewers are turning away from Raw. This could also mean that Raw is simply too long of a program for viewers.
I do not expect the WWE to make any moves as of yet, as Raw's third hour could finally show some benefits when its WrestleMania season comes around shortly.
Ryback earns another match with CM Punk at TLC:
On Monday Night Raw, the main event for the TLC pay-per-view was set when Ryback got what he wanted: a Tables, Ladders & Chairs rematch against WWE Champion CM Punk for the title.
Ryback, who has emerged as one of the top baby faces in the WWE, has been unsuccessful thus far in landing the WWE title around his waist. Could this be the pay-per-view that Ryback will earn his revenge and capture the title?
Don't be so confident about that, as Punk's title should remain safe with him for now. Unless the WWE pulls an enormous shock by having Punk lose the title, do not expect a change to be made.
For the WWE, there is simply too much of a risk factor if Ryback were to be crowned as champion to end the 2012 year.
A Punk vs. The Rock match at the Royal Rumble pay-per-view would make a much more intriguing event to watch.