Alexander Ovechkin is quickly becoming the most popular and most hated player in the NHL, and in the short term that is great for the league.
His amazing goals and big hits bring publicity to the league which is something the NHL desperately needs.
Adding to the publicity craze is Ovechkin's recent run in with flamboyant analyst Don Cherry who swears the young star is too flash, and too over the top.
Pretty impressive coming from a guy who wears suits that would make Dion Sanders blush.
After scoring his 50th goal of the season on Thursday night, Ovechkin decided to have a little fun, I wonder what Cherry has to say about this?