Well, the title says it all. In fact, this could change the current main-event landscape, if the WWE actually goes through with it.
PWInsider.com is reporting there's been talk of inserting Vickie Guerrerro's job and or [sic] Dolph Ziggler's Money in the Bank briefcase to the feud between Ziggler and John Cena.
No word yet on if this will happen at an upcoming match or pay-per-view but the idea continues to come up.
Ultimately, I can't imagine that the company would allow Ziggler to lose his briefcase. Especially considering that Cena is rumored to be his test feud before he cashes-in for the World title. Not to mention, John Cena is WWE's cash cow and is a proven ratings getter for Raw. Let's face it, Raw's ratings have been less than stellar of late and losing Cena in October proved detrimental to the company.
However, moving Cena to SmackDown would completely change the World title scene, giving fans a break from the same old feuds for the strap. Keep in mind, if Cena were to switch brands, chances are the Blue Brand wouldn't reap any ratings benefits. Mostly due to the show being taped each week.
On the other hand, if Cena truly is Ziggler's proving ground to get the World title, maybe the company uses the case as "motivation" in order to give Ziggler the win at TLC. Let's face it, if Ziggler loses to Cena in any facet, it could make him look like a weak challenger for the World title. To me, if the case is the stipulation, the WWE needs to ensure Ziggler wins.
Now, onto the "Managing Supervisor of Raw.: Personally, I feel losing Vickie Guerrero as an authority figure would leave a gaping hole for Vince and Co. to fill. Like her or not, Guerrero is a proven heel. She knows how to work the crowd and get the reaction she's looking for. So I can't imagine making a change like this before the new year.
In the end, the WWE may be better off leaving this feud be and let it just play out without any major consequences as it could lead to confusion for creative and fans. Let's face it, we can't afford to see another star mishandled.