It's time for a change in the WWE. John Cena, thought by many to be the face of World Wrestling Entertainment, has actually become the poster boy for all that is wrong with the company.
Ratings for WWE's flagship television show Monday Night Raw are down. Pay-per-view buys are also declining, and despite the company's strong presence in the social media, it's simply not cool to be a wrestling fan anymore.
Part of the reason for WWE's recent woes is that Cena, the top babyface in the company for roughly the past five years, isn't cool. Cena has no edge. He's cast as the ultimate underdog, fighting impossible odds to come out on top of whatever foe is pitted against him.
The truth is, the days when Cena was an underdog are long gone. Fans expect him to win, regardless of who or what he's facing. While Cena is still popular with women and young fans, the core of the wrestling audience, men ages 18-25, has largely tuned him out.
If WWE is going to return to its glory days of the Attitude Era, something drastic has to be done. Here are five reasons why John Cena needs to turn heel.