Big 12 Expansion: 3 Schools That Would Most Benefit Big 12 Basketball

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Big 12 Expansion: 3 Schools That Would Most Benefit Big 12 Basketball
Andy Lyons/Getty Images

Conference realignment is supposedly driven by football.

And while that is true, do not forget about the most consistent revenue-producing sport across most college campuses: men's basketball.

The Big 12 has one elite program (Kansas) that is routinely among the top three or five of the most profitable programs in the country. The conference also houses media giant Texas along with several other successful programs. TCU has a bright future, with new head coach Trent Johnson and an eager fanbase, but they have yet to prove they can keep up with conference foes on the hardwood or in the ratings.

Nearly a dozen schools across the country could land in the land of Jayhawks, Longhorns and Mountaineers, but there are three that would benefit the Big 12 the most.

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