Even in hockey, where humility is typically preached and practiced to a more commendable degree than in any other sports, the current media age means attention is both abundant and coveted.
In turn, handfuls of NHL players in this century have garnered copious air time on both TV and internet highlight packages through their excessive reactions to goals, saves or fights.
Unfortunately, that air time has served to embarrass themselves and their teams. The video has either extended the life and legacy of an insensitive post-fight gesture, an unsportsmanlike reaction to success or a celebration that conveys obliviousness to a shortage of success.
The 10 players or groups of players guilty of the worst sportsmanship theatrics in the past decade-plus are listed as follows in alphabetical order.