It seems that no matter what World Wrestling Entertainment (WWE) does with its product, its flagship show, Monday Night Raw, cannot shake off any of its struggles. Despite a roster with several upcoming stars mixed in with some veterans, WWE is not seeing much of a benefit from it.
To sum it all up in a nutshell: WWE is long past its glory days.
With declining viewership and a tiring three-hour Monday Night Raw program, WWE should be hearing several alarms ringing loudly about how its current product is not catching fire. With strong television competition on Monday nights, WWE is need of a lineup change, including its own talent roster.
It has been difficult to watch WWE move past its prime years when the Attitude Era stars took the spotlight on television. If the current WWE product were to compete against the Attitude Era, it wouldn't have a chance. Unfortunately, its successful past and current TV-PG product is hurting WWE in many ways. What could the company do to revive Monday Night Raw and its product?
One answer would call for former WWE stars to return to work. However, there are many limited factors in doing this.
First, most of the former stars are beginning to move past their prime in the ring. Take Mick Foley, for example. Foley, who was just featured on the Survivor Series pay-per-view, is an aging veteran who may be able to work a few occasional matches. Booker T is another example, as he is now the on-air General Manager for Friday Night Smackdown.
Despite their limited abilities, former stars who once shined with the company in the 1990s would help the WWE is certain ways. One way would be for The Rock to return to the Royal Rumble this coming January and capture the WWE Championship from CM Punk, who has had a year-long run with the belt. Another way would be for former stars to appear at unexpected moments and create a stir with viewers watching the show.
The downside of bringing back former Attitude Era stars is the fact that the young talents being built by the WWE will take some sort of a hit in their careers. On the other hand, a talent such as Dolph Ziggler working with a WWE legend like Ric Flair would help his career in some aspects.
This is where the three-hour format of Monday Night Raw could finally work. Instead of featuring tons of fillers, WWE could expand its roster with more veterans and create a Monday Night Raw show that will help keep viewers from switching channels or turning off their televisions when the third hour approaches.
It could all make sense for the WWE. However, the question remains as to whether the WWE will actually be willing to do such a task.
For WWE fans, the return of a few Attitude Era stars may bring some new excitement to the company.