Dolph Ziggler must cash in his Money in the Bank briefcase at next month’s WWE Tables, Ladders and Chairs pay-per-view.
And it has nothing to do with trying to make history repeat itself. The truth is, if he waits much longer, no one is going to pay any attention.
For an attention hound like Ziggler, that just will not suffice.
The popular belief is that Ziggler will cash in the briefcase if the Big Show wins his rematch with Sheamus for the World Heavyweight Championship belt. By doing so, Ziggler will wake up the echoes of Big Show’s famous 45-second WHC reign at the 2011 TLC event.
The scenario would be eerily similar to that December night in Baltimore.
Big Show beat Mark Henry in a chairs match to win the WHC belt, only to have Henry attack Show. That was followed by Daniel Bryan charging the ring with the MITB briefcase in hand to pin Show and take the belt.
This year, Big Show and Sheamus will continue their feud for the belt in a—you guessed it—chairs match.
No matter who wins the match, Ziggler needs to be there in Brooklyn to cash in the briefcase and (likely) win the gold.
In WWE, you have to strike while the iron is hot. And right now, there are not many superstars hotter than the bleached blond man from Hollywood, Fla.
He is fresh off a victory in the Survivor Series Elimination Match, he is in the midst of a program with John Cena over the AJ Lee affair storyline and it looks like he is getting ready to launch another program with The Miz (beginning with Wednesday night’s Main Event broadcast).
Over the past year, Ziggler has also been a thorn in the sides of Sheamus and Randy Orton. Along the way, he has built up massive heat with the WWE Universe.
Wrapping up the year with the WHC belt around his waist would be the capper to a big 2012.
But there is another reason why Ziggler has to cash in at TLC. If he cashes in and wins as expected, he would be THE headline coming out of the pay-per-view.
Many thought that Ziggler would do the deed at Survivor Series, but if he had, it would have been overshadowed by the results of the Triple Threat main event.
If he waits until the Royal Rumble next month, he would be overshadowed again by the presumed CM Punk-The Rock match for the WWE Championship.
No, a character with the ego and bravado of Dolph Ziggler is not going to share the spotlight with anyone else.
Besides, if he gets the gold next month, that gives the WWE Creative Team plenty of time to develop a solid program for him at WrestleMania 29.
Therefore, when TLC comes to a close the night of Dec. 16, there is no doubt that Dolph Ziggler will be shining like gold—WHC gold.
Follow Bill Atkinson on Twitter at @BAtkinson1963.