On Monday Night Raw, we witnessed a match between Damien Sandow and Sheamus. It would be a smart move for WWE if that wasn't the last time that they face one another.
It's inevitable that Sheamus will once again become the World Heavyweight Champion some day. After all, he's still being groomed for the top spot, and carrying the SmackDown brand (or what's left of the much-dissolved roster split) is part of that initiation.
When the time is right to put the World Heavyweight Championship around the waist of Sheamus again, the company is going to need opponents for him to work against. The leading candidates are Big Show, Alberto Del Rio and an eventual heel Randy Orton, but none of them are really fresh matchups in WWE.
If the company wanted to change things up, then Damien Sandow would have to be elevated as a potential challenger for Sheamus and the title. As we already saw with Ric Flair and Hulk Hogan, the champion and the championship both benefit when there are a wide variety of challengers.
Damien Sandow is more than qualified for the role. He performs superbly on the microphone, has a well-defined character and is more than capable of doing the WWE style of wrestling in the ring.
The company just needs to put some effort into building him up for the role. A strong performance against an established performer like Randy Orton would go a long way toward accomplishing that goal.
The end result isn't just that Sheamus will have a new challenger—it's that WWE fans will have another deserving main-event performer that can be thrown into the mix.
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