This weekend's matchup between the UCLA Bruins and USC Trojans will have a major impact in the world of college football recruiting, especially for both programs' 2013 classes.
This is a game that will not only determine who gets bragging rights in Los Angeles for the year, but it will also be a huge recruiting point for the team that wins—especially if that team is UCLA.
The Trojans were supposed to be a National Championship contending team this season, and even though they have had a relatively disappointing season at 7-3 so far, this would still be a gigantic game for Jim Mora and his Bruins team to win.
Despite their struggles, USC is still a very talented team, and they still have a national profile, so picking up a win against their cross-town rivals would be a season-defining win for the Bruins, and you better believe that interested recruits would take notice.
Mora is doing a good job of recruiting this season—the Bruins have the No. 18 ranked class in the Nation according to Rivals.com—and he's trying to rebuild the UCLA program, so anytime he can get an advantage over Lane Kiffin and the Trojans, it will only help to serve the rebuilding process.
UCLA will also have some important official visitors on hand at the game, according to Brandon Huffman of Scout.com.
He reports that UCLA will have six official visitors at the game, including three uncommitted recruits in 4-star running back Cornelius Elder, 4-star defensive tackle Donovan Munger and 4-star safety Tahaan Goodman.
These will be three very important recruits to impress, as three more 4-star players would make Mora's 2013 class extremely strong, and I can't think of a better way to impress these kids than by having them in attendance for this game. It's a matchup of No. 18 (USC) vs. No. 17 (UCLA), so the atmosphere is going to be incredible.
That's not to mention that the stakes are incredibly high, for both programs.
UCLA is currently ahead of USC in the Pac-12 South standings and a win here would put them into the Pac-12 title game. Conversely, the same could be said for USC, due to them owning the tiebreaker if they win.
If Mora can lead his team to the conference championship game, he'll have another huge recruiting point to make with interested players, especially if they win it. They'll have to beat USC to have that chance though, which makes this game so important.
It's also extremely important from USC's standpoint as well.
This season hasn't been what many had expected, but the Trojans still have a chance to pull it together.
Not only would that show a ton of resolve by the program, but it would definitely be a point that Kiffin and his staff can use to help retain their current No. 1 ranked recruiting class (according to Rivals).
Nothing is ever final until National Signing Day, so decommitments are possible for USC. Losing to UCLA would really hurt Kiffin's cause on the field, but it could also hurt USC's standing with their recruits.
A win would put USC back in the Pac-12 Championship Game though, and being able to salvage this season could be a huge advantage for the Trojans when it comes to being able to keep their 2013 class intact.
The Bruins are trying to show recruits that they are taking the next step. USC is trying to show recruits that there's nothing to worry about.
Either way you look at it, this is a huge game for both programs on the field, but it also will have a ton of implications for recruiting.