Sports is about stories, which is why we enjoy amazing successes as well as ongoing train wrecks.
Publicity does not lead to success, and on some level it really does not matter if your favorite team is covered.
Still, when you are a team like the Seattle Seahawks and you are playing some good football, it would be nice if more people noticed.
When ESPN puts up a graphic that shows a cartoon version of football helmets on a "Road to the Super Bowl," you expect your 6-4 team to be in the picture.
No such luck.
Who continues to be discussed even though they have inferior records?