ESPN Reaches 12-Year Agreement with SEC and Big 12 for Sugar Bowl

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ESPN Reaches 12-Year Agreement with SEC and Big 12 for Sugar Bowl
Matthew Stockman/Getty Images

ESPN has reached a 12-year agreement with the Southeastern and Big 12 Conferences for the Sugar Bowl (previously referred to as Champions Bowl) in New Orleans. The agreement, which begins in January 2015 with the inaugural game between the two conference champions, will include rights to the Sugar Bowl across ESPN’s platforms through 2026. Each year, the game will be played January 1 in prime time.

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