Can AJ Styles turn the fans against him?
We have seen glimpses of anger, uncharacteristic signs of rage and finding himself in what seem to be darker places.
He was beside himself backstage after defeat on Sunday night, and even before then we had his refusal to shake hands with one time friend Kurt Angle after a match he lost.
Bitterness and jealousy are two of the easiest ways to turn a good man bad, and a heel turn would be an intriguing move for Styles.
It would be a challenge, too. Some men struggle to pull it off.
Yet it would be a good reason to keep him out of the title scene, a malevolent figure who punishes others as he watches the title he cannot compete for.
It would give him the avenue to feud with a lot of talent on the roster he would usually avoid. Both RVD and Samoa Joe have the belts mentioned earlier, but there are more interesting tales to be told.
Firstly, his old partner Kurt. Clearly, ill feelings have developed there. This is such an easy story to build, whether it be jealousy at the glory and standing of his ex-partner, or bitterness and anger at how their recent time together did not end with title glory.
And, of course, the man who defeated him at Turning Point, the man that got the pin that will force AJ Styles out of the title scene for 11 months. James Storm has a belt to target, but what is stopping Styles ruining that for him, or a hatred building as he sees another man take ‘his’ shot at Jeff Hardy.
Hardy looks set for a long run with the title too, so James Storm may only get one shot at him before he needs something else to do. Styles vs. Storm has potential for greatness.
Aces and Eights are always hanging around too, who knows, maybe Styles is one of them. It would certainly be a twist however they write it.