In the midst of a ratings slump, the WWE has been trying to find that "Midas Touch" to bring fans back.
Apparently, they are not alone, as USA Network, the home of Monday Night Raw, is now throwing their two cents in.
According to WrestlingInc.com:
USA Network officials have indicated that they would like WWE to consider special themed RAWs. As in the past, the network would promote these occasional themed RAWs more heavily, likely during the ratings sweeps period.
The themed episodes would not be a weekly thing, but just a gimmick to push the show harder during key periods as ratings concerns continue. Vince McMahon is said to be on board with this idea.
Overall, the WWE and USA need to figure out what the fans want to see.
Like it or not, John Cena's presence on Raw seems to make a big difference in ratings. It should also be noted that three-hour episodes have proven themselves difficult for most fans to watch.
I, for one, don't watch the show live and I still find it hard to get through the three-hour tour.
Most times, I find myself fast forwarding through the first hour-and-a-half, unless something catches my eye.
Ultimately, if the company chooses to run themed shows, they could make those specialty shows three hours long. Meanwhile, scaling back the non-themed shows to two hours and bringing some sanity back to fans' TV viewing.
As it stands now, the WWE has its hands full with at least 10 hours of programing each week.
That number obviously increases once a month for pay-per-views. So, to me, the company would also have to consider dropping a handful of pay-per-views.
This would allow the Creative department a chance to give their all for the themed RAWs.
In the end, nothing is set in stone as if yet. So, who knows if we will even see this format come to fruition?
However, if it does, will it be enough to get both casual and hardcore fans to tune in?