Jerry Jones: Cowboys Owner Must Embrace Change to Put Dallas Back on Top

Ian HanfordFeatured ColumnistNovember 6, 2012

CHARLOTTE, NC - OCTOBER 21:  Jerry Jones of the Dallas Cowboys during their game at Bank of America Stadium on October 21, 2012 in Charlotte, North Carolina.  (Photo by Streeter Lecka/Getty Images)
Streeter Lecka/Getty Images

Jerry Jones wants what's best for the Dallas Cowboys organization, as any owner would, but there's only one problem.

In Jones' eyes, he's what's best for the franchise.

The Cowboys' recent struggles have brought their share of criticism. Tony Romo's play is constantly examined. Dez Bryant is still dealing with the same familiar issues, and Jason Garrett's job could be in jeopardy—especially with Sean Payton on the coaching market.

For most franchises, the general manager would also be under siege, but not in Dallas. Fans may be growing impatient with Jones' GM abilities, but, as the owner, it doesn't appear that he's going to relinquish those duties anytime soon.

According to a recent interview with KRLD-FM (via ESPN Dallas' Calvin Watkins), Jones is pleased with his current role:

We are not structured that way. We didn't structure it that way with my ownership. There's no way that I would be involved here and not be the final decision-maker on something as important as players, and that is a key area. That's never been anybody's misunderstanding. It's been a debated thing, but it's just not going to happen.


There's also this video, in which a reporter questions Jones about the possibility of stepping down from his current role as GM:

The video actually makes me laugh. Hearing the reporter ask Jones about his comments on NBC before Dallas' loss to Atlanta Sunday night was gratifying. Listening to Jones' rebuttal was even better. If another man was the general manager of the Cowboys, given the team's playoff performance since 1995, he would have fired him.

So, why not him? Jones says in the video that it's because that guy doesn't own the team, but that shouldn't matter. His refusal to change is all ego. It's obvious that something must change in Big D, but he's somehow irrelevant in that conversation.

I realize that this is a moot point. No one is going to force Jones to do anything, for better or worse, but Dallas will continue to suffer because of it. He may think that he can be this jack-of-all-trades administrator, but it's just not working.

Dallas has won three Super Bowls with Jones steering the ship, but how about these numbers from Watkins' report? Dallas is 123-124 since 1997. Of all the players drafted in 2009 and 2010, only five players remain on the Cowboys' current roster.

Jones is losing his touch. He's an excellent businessman who has a firm grasp on how to market "America's Team," but he no longer understands what it takes from a personnel perspective.

Firing Garrett seems almost certain at this point, and, at some point, Romo's luck will run out as well. Meanwhile, Jones will sit on top of his mountain and rule with an iron fist, regardless of actual success on the field.

In the mid-90s, his multi-dimensional role made sense. Now, Jones is just being stubborn.