Over the last 10 years, the NBA commercial game has changed.
Back in the day, companies could crank out great advertisements just by filming a shootaround with Michael Jordan and Larry Bird. Now, players are embracing their inner quirk more deeply than their predecessors, and they have made the most of today's greatly enhanced production techniques.
As a result, the past decade has some incredibly polished and effective ads, maintaining the NBA's PR message ever since Jordan's debut: Our players are cool.
Let's count down the top 10 achievements in NBA advertising over the past decade, celebrating the most hilarious and heartfelt accomplishments of the league's brightest stars.