With the economy still in the toilet and ticket prices still through the roof, sports fan are not attending as many events as before.
That includes the NASCAR faithful, who last week showed that no track is immune; just from the telecast, one could tell the number of empty seats at the Atlanta Motor Speedway was considerable.
And that was at a track that known for high speeds, great racing, and spectacular finishes.
But now, thankfully, Lowe's Motor Speedway has stepped up.
President and general manager Marcus Smith is trying to help fans out. The speedway has paired with regional tourism bureaus to lower hotel room rates for all race fans that plan to attend the Sprint All-Star weekend as well as the Coca-Cola 600 a week later.
"Lodging is a major expense for race fans, and we appreciate the area hotels working with us by rolling back prices and eliminating minimum stay requirements," he says. "We were glad to have the assistance of area tourism groups to put this deal together for the fans, and we're encouraged to see the unprecedented level of participation by local hotel operators."
Over 80 hotels within one hour of the speedway have agreed to reduce their rates by 15 percent and will waive their regulations concerning booking a minimum number of nights.
The speedway is also offering a "Coca-Cola 600 Family Four-Pack" that includes "four race tickets to the Coca-Cola 600, four hot dogs, and four Coca-Cola brand soft drinks" and is available for just $39.75 per person.
There is also a "Rite-Aid Family Four-Pack" that includes four tickets to the Sprint All-Star race along with four hot dogs and four Coke-brand soft drinks. That will cost $24.75 per person.
And on top of those two offers, there's the "May Super Ticket Special," which allows fans to see "Windstream Pole Night qualifying, the CARQUEST Auto Parts 300 Nationwide Series race, and the Coca-Cola 600, all for as low as $89."
But the Speedway isn't even going to stop there.
Fans will be able to choose any grandstand seating options, and will be offered payment plans to reserve tickets to the Sprint All-Star race at just eight dollars a month. The Coca-Cola 600 payment plans are about $16 a month.
"We're doing everything we can to make attending our races an affordable entertainment experience for race fans," said Smith. "Hundreds of thousands of fans have joined us over the years to enjoy great racing action and we want many more to come make memories with us as we celebrate 50 years of history this May."
The Sprint All-Star race is scheduled for May 16, and the 50th running of the Coca-Cola 600 will be May 24th.
For a complete list of hotels, visit www.lowesmotorspeedway.com/hotels
To get your tickets head to www.lowesmotorspeedway.com