Real Madrid have the financial muscle to buy the most popular player on the planet if they choose, due to their massive fanbase, extensive commercial operations and a strict licensing agreement, which sees the club retain a significant part of any image-rights income from any of their players.
They are also one of the most successful sides of all time, the current Spanish title holders and perennial challengers for the big trophies—not to mention being based in one of the most alluring cities in Europe.
All this combined makes them a huge draw for players who are potential transfer targets and thinking about leaving their current clubs.
It also, however, makes them an easy name to target by the media to link the most in-form, top-end players with big money moves.
Jose Mourinho may well make a move in the January transfer window to strengthen his side, but it won't necessarily be a case of half a dozen out, double the number in—as believing every transfer rumour might have you imagine.
Here is a round-up of all the latest transfer news involving Real Madrid.