Real Madrid have the financial muscle to buy the most popular player on the planet if they choose, due to their massive fanbase, extensive commercial operations and a strict licensing agreement, which sees the club retain a significant part of any image-rights income from any of their players.
They are also one of the most successful sides of all time, the current Spanish title holders and perennial challengers for the big trophies—not to mention being based in one of the most alluring cities in Europe.
All this combined makes them a huge draw for players who are potential transfer targets and thinking about leaving their current clubs.
It also, however, makes them an easy name to target by the media to link the most in-form, top-end players with big money moves.
Jose Mourinho may well make a move in the January transfer window to strengthen his side, but it won't necessarily be a case of half a dozen out, double the number in—as believing every transfer rumour might have you imagine.
Here is a round-up of all the latest transfer news involving Real Madrid.
At 34 years of age, centre back Ricardo Carvalho's usefulness at the Santiago Bernabeu is apparently coming to an end.
According to Metro he has been told his contract will not be renewed at the end of this season, and that may indeed lead him to move on earlier, with Premier League side Queens Park Rangers casting a watchful eye over the former Chelsea man.
QPR were linked with a host of central defenders in the summer when Mark Hughes was reshaping his squad, including Carvalho and Spurs defender Michael Dawson, but neither ended up signing.
Now it seems that Hughes is willing to return for his chosen man, to help sort out a defence which has so far shipped 18 goals in nine games.
Kaka has featured just five times for Real Madrid this season, as he struggles to compete with the likes of Angel di Maria, Mesut Ozil and now Luka Modric, for a first team place.
Even so, the Brazilian continues to have faith that he will become established as a key player for his side and help his team win trophies.
He has three years remaining on his deal, as per the source of the article.
Cristiano Ronaldo has been the subject of speculation and a transfer away from Real Madrid, where he has excelled so much, since stating he was unhappy some weeks back.
Both club and player have quelled any immediate concerns, but he was still thought to be interesting the biggest names—in financial terms, at least—in world football, with the handful of clubs able to afford the world's most expensive player very small indeed.
Sky Sports say that Paris St. Germain have now, however, appeared to rule themselves out of any possibility of a bid, with the chairman Nasser el-Khelaifi stating that no talks have taken place, nor are scheduled.
Ronaldo has so far scored 16 goals in 12 league and Champions League matches this season.
Tutto Mercato believe that Real Madrid are already casting their eyes around the globe to find a long-term replacement for Iker Casillas, for when the 31 year old goalkeeper is no longer capable of holding down his place.
Casillas has played almost 550 games so far for Real Madrid and does not look like calling it a day any time soon, but Bayern Munich's Manuel Neuer is the name being linked as his eventual replacement.
The goalkeeper signed for Bayern Munich just over a year ago for a fee of around €22 million so would certainly not come cheap for Real. He has won 35 caps for the German national team.
As always, there is somebody who is being linked with a massive-money transfer to Real Madrid.
This summer Luka Modric made the switch from Tottenham to Real and both The Guardian and Sport360 have alluded to at least the possibility of Gareth Bale taking the same journey.
Fabio Coentrao could be sacrificed as a part exchange, having played in just one La Liga match this season.
A recently signed contract from the Welshman may not stand in the way of negotiations between the two clubs, which include a "first option" on transfers after a link-up between the teams.
Bale has scored three goals in his eight league matches so far this season, playing from the left wing for Spurs.
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