Cheerios to Sponsor Jeff Burton, Richard Childress Racing in 2013

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Cheerios to Sponsor Jeff Burton, Richard Childress Racing in 2013
Jared C. Tilton/Getty Images

General Mills will continue to sponsor Richard Childress Racing and driver Jeff Burton in 2013 but will change the brand from Wheaties to Cheerios. Cheerios will be on the hood of Burton’s No. 31 car for six races and then be an associate sponsor for the remainder of the season.

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