Paul Heyman and CM Punk are a match made in heaven.
They have that that natural connection that could only result from Punk being a “Paul Heyman guy”—a weird bond that comes across great on TV. Even though Punk doesn’t need a mouthpiece, he and Heyman complement each other so well that I could watch these two work together all day.
Yet, I still think that Heyman should manage another WWE superstar.
By no means am I suggesting that Heyman and Punk part ways. After all, notice that I said “another” WWE superstar.
What I mean is that the WWE needs to capitalize on Heyman’s incredible skills as a heel manager to make another WWE star into an incredibly hated heel, too. That could mean that Punk, Heyman and Superstar A form a stable of sorts, but it doesn’t necessarily have to.
It just means that Heyman could bring so much more value to the WWE if he expanded his managerial services to someone else.
As we all know, Punk doesn’t really need Heyman to serve as his manager, his mouthpiece or whatever it is that you want to call him. Although Heyman has certainly helped Punk in that role as Punk’s transitioned from face to heel, Punk’s a good enough speaker to draw massive heat on his own.
That can’t be said for all of the WWE’s heels, though.
Yes, most of the company’s top bad guys thrive in part because they’re good on the microphone. This is true for the likes of Wade Barrett, The Miz and even guys like Dolph Ziggler and The Big Show.
But some of the WWE’s midcard heels are heels only because they do cheap things to win matches or because they look angry when they make their ring entrances. They haven’t quite shown the ability to draw monster heat because of their skills on the mic.
That’s where Heyman comes in.
When Punk began turning heel, Heyman was instantly brought into the WWE and aligned with him—not because WWE officials thought that Punk couldn’t pull the turn off on his own, but because they knew that Heyman was so fantastic at playing the heel that he would make that transition much easier for Punk.
Needless to say, that’s exactly what’s happened. Heyman has been a huge help for Punk as the WWE Champion has transitioned from one of the company’s most popular stars to its most hated villain.
Heyman has worked wonders in his short time back in the WWE, drawing huge heat for both Punk and Brock Lesnar and helping turn them into top-level heels.
My question is this: If Heyman has been so successful with these two, why stop there?
The WWE currently has a lot of very talented heels, but the vast majority of them seem to be missing that one little thing that could take them from that upper midcard level to the main event picture. For some, that one little thing might very well be Paul Heyman.
Superstars like Antonio Cesaro, Alberto Del Rio and even the Prime Time Players are fine performers, but when you look at each of those guys, there seems to be a lack of that “it factor” that could take them to the promised land.
That is, unless something is done to ensure that guys like them will be pushed as big-time heels, with a loud, obnoxious, arrogant mouthpiece doing their talking for them.
Drake Oz is a WWE Featured Columnist for Bleacher Report. Follow him on Twitter!