From a "Dusty finish" at Night of Champions, to a referee screwjob at Hell in a Cell, CM Punk has managed to slither his way into retaining the WWE Championship. His reign continues after being virtually manhandled by Ryback for most of the match, with multiple lacerations to prove it.
The biggest question post-match is—what is next for Ryback?
Many of us knew that if he wasn't going to win the title, his loss would not be clean. Theories such as Brock Lesnar appearing, Paul Heyman being involved—among others—topped the list of WWE Universe's ways that the swerve was going to play out.
With Ryback suffering his first loss, he has to quickly rebound to stay relevant as both a character and a potential main-event mainstay.
Here are five ways to continue his relevancy.